Lead Generation

B2B Content Marketing & Whitepaper Syndication

Got content? Excelsior has extensive experience in leveraging content for clients to deliver the leads you need at a cost that you want to pay

Prospects looking for solutions to their business problems begin their buying cycle by searching for trusted opinions and sources to validate their decisions. Access to whitepapers and industry press is the most helpful at this time in the buying cycle. According to industry studies, more than 90% of technology buyers consult a white paper or case study before contacting a vendor regarding a purchase.

B2B Content Marketing or Content Syndication

Can be one of the most cost-effective ways to leverage your investment in white papers, Webcasts, case studies, analyst reports by making those documents instantly accessible to millions of technology buyers searching for information related to your category or the business problem that your product solves.

The internet space is now cluttered with thousands of technology websites and networks that will post your content for a fee but it can be a time consuming and thankless exercise to determine which websites will match the right audience profile with your content. Your advertising dollars aren’t worth much if the leads you generate are outside of your target audience.