Growing your business through email marketing

email marketing

Email marketing is an evergreen digital marketing tool that helps you generate more leads, prospect’s profits from your business and much more. We have a strong team of experts in email marketing services, let us help you upgrade your business a level higher. Learn about the benefits, email marketing services, email marketing tools, types of email marketing and different approaches for your business. Drive more sales, and help build a community of loyal customers around you. Extensive research helps us serve you and assists you in making well informed decision. Plan, organize and conduct successful campaigns for your establishment. A go-to method for all firms; new, small or large. Promote and strategize for the growth of your establishment. We help you understand the strength and opportunities for the times ahead. Your one-stop destination for all your solutions. Digital marketing is the next era of marketing, so digitalize and transform your business with our help.

Email Marketing

Email marketing is a marketing strategy that informs an end-user of the existence of a company and the services it provides through an email. It’s been an efficient tool to drive sales of a specific company and to build a reputation and a loyal community around it. This is probably one of the oldest methods of marketing and has relevance to even this digital era of marketing making it a highly effective and a new era marketing strategy.

According to the Direct Marketing Association,” email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.”

Why Email Marketing?

The reasons for its relevance to today’s date are

A) Accessibility – With countries around the world turning the internet into a fundamental and legal right, more people attain this benefit and thus increasing usage and accessibility, even in rural areas.

B)Affordability – As new policies and regulations emerge and with more new internet service providers entering this open market, data packs have made a subsequent drop in prices as companies offer better packages, connectivity, and speed, thus turning this fundamental right more reasonable as ever.

C)Custom list – Through extensive research, a company can help and segment its audience base, this helps the company to target a specific set of audience or a customized list of audience increasing and boosting the possibility of generating more and reliable leads.

Benefits of Email Marketing

Email marketing uses a direct and effective approach that helps a company connect with leads, turn potential targets and prospects into leads and nurture them into dedicated customers. This old-school method helps a company acquire leads and generate sales 24/7, around the year, nonstop. With a company delivering consistent and reliable quality, constant interaction, innovation, and implementation of feedbacks, it turns even one-time buyers into loyal clients.

Email Marketing Services

Email marketing services use the help of Email Service Providers are also known as ESPs are huge contributors to this very marketing strategy. ESPs are technological companies formed to make it easier for people to build email lists and send them to the list of their desire, subscribers, and target bases. The basic purpose of ESPs is to store email addresses and send them to the lists of targets. There is a huge market for ESPs in today’s markets leading to wrong hasty decisions leading to wastage of precious resources such as funds and time, so choosing the right ESP is an essential and vital move bringing about a huge and significant impact to their present market. They segment your fellow audience into segments, thus breaking down your lists enabling you to run your particular campaign more systematically. This helps you plan, organize, conduct, and seek responses in a more organic system. Your list can always be expanded through methods such as eBooks, webinars, free trials, quizzes, coupons, seminars, and much more. A bigger list of subscribers and targets help generate more leads, clients, service demand, and in return; profits. This is where we come into the picture, with our expertise and our specific set of email marketing tools, we do just that; bringing about a significant impact to your company. “Try Us to Believe Us”- Excelsior Research.

Objectives of Email Marketing

a) Conversion – Using our research methodologies, we generate a customized list of targets for your email-based marketing as per your campaign, enabling you to reach maximum potential subscribers and targets leading to conversion of the end-user to your very own client.

b) Brand awareness- With a huge market for competitors, it is important that you reach out to huge masses of audiences and build up a lasting reputation creating market awareness.

c) Customer loyalty – With experiences from services obtained previously from a particular company, it leaves out an impression on the following client, when services procured are better than expected and delivered before date, these factors leave an impression and form of trust with the organization creating a form of loyalty towards the company. These are some key email marketing trends used in the year 2021.

According to Venture Harbor, “Once an underdog, ActiveCampaign is now one of the most popular email marketing tools with over 130,000 small businesses customers.”

Email Marketing uses different techniques, methods, strategies, and types to run campaigns. This brings out a different impact and after effect of a campaign run.

Types of Email Marketing:

  • Welcome emails
  • Email newsletter
  • Lead nurturing/conversion emails
  • Dedicated emails
  • review request emails
  • Sponsorship emails
  • Promotional emails
  • Etcetera.

Each email type has a specific purpose allotted for a specific set of the target audience to drive different responses amongst them. This is why it is important to know your audience, making it easier to run your desired campaigns to attain maximum output, leading to more engagement and in return more profits.

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