Top 4 Tricks To Improve Meta Description
How you ever wrote any article or any blog? You must have add meta description and noticed, before opening the particular page, you get the idea about what’s in the content.
That is what meta description is. In technical words, it is a part of the basic HTML language. It is always required to add meta description in the content before publishing it. It improves the quality of the content. This blog represents Top 3 tricks to improve meta description.
What is meta description?
In simple words, Meta description is a two- or three-line summary of written content in article or blog. It always includes the keyword and the blog or article’s topic in the 50 to 150 characters. It should be precise and exact of what the written content says. Adding exact words and keywords helps the audience locate your content and give you the advantage over the other competitors. Moreover, once the traffic to your website increases, it automatically, increases the brand awareness resulting into more sale and profits.
Top 4 tricks to improve meta description
1) Summarizes the entire article
The person reading the content, shall have an advanced idea about what the entire article presents. Writing the summary about the entire article can be helpful in terms of attracting more readers and increasing the rank of the website. But summary should be written in 50 to 150 words.
2) Show desired information
Be at your reader’s place. Understand what he wants from the article and put the exact words in the description. It is not likely that, the person will read the entire article. He will quickly have a look at the written content and find the answer to his question then he will just leave the page. Therefore, giving a hint in description to his answer can increase the rate of site visitors.
3)Cut the piece of the cake
Putting an abstract out of the written content is also helpful to give the idea about the information contains in the blog or article. We don’t know the abstract in the meta description can also answer the question to the reader. This can increase the curiosity about the article and can earn more views.
4) Precise but specific
When it is said, summarize the entire article, it does not mean actually the entire article. What is refers to is, you shall pinpoint only importance sentences, which you think can attract more readers shall be inserted in the meta description.
Conclusion
Content writing is a creative field. There are many hidden tricks to improve your writing and land on top of the search engines. You shall consider the reader’s view while writing any article or blog. The more information you provide the better chances of increased traffic to your website. For example, meta description allows you to take a look at the written content in few lines. Those few lines are the ones, by which a prospective reader will be attracted towards the article. Therefore keep in the mind that, whatever the audience first sees, makes the first impression.
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